Description:

The “My Preferred CIMB” project is a digital platform developed by JIB Soft for CIMB Bank, aimed at enhancing customer engagement and personalizing the banking experience. This platform is designed to offer CIMB’s clients a range of tailored financial solutions, special offers, and exclusive services based on their individual banking needs and preferences. The application leverages data analytics to provide relevant product recommendations, ensuring a customer-centric banking experience.

Goals:

1.To deepen customer engagement through a personalized banking experience.
2.To increase customer satisfaction and loyalty by offering customized solutions and exclusive offers.
3.To leverage data analytics to understand client needs and make relevant service recommendations.
4.To streamline access to CIMB’s premium banking services, making them more accessible and user-friendly.

Problem:

CIMB Bank faced challenges in delivering personalized experiences and retaining customer loyalty amid rising competition in the financial sector. Without a system to centralize and analyze customer data effectively, it was difficult to offer services and promotions tailored to individual needs, resulting in generic interactions and lower engagement.

Proposed Solution:

JIB Soft developed “My Preferred CIMB,” a data-driven platform that allows CIMB to deliver a more targeted and personalized customer experience. The platform collects and analyzes customer behavior, preferences, and financial needs, using this information to recommend relevant products, services, and offers. The intuitive, user-friendly interface ensures that customers can easily access and navigate CIMB’s premium offerings, enhancing convenience and satisfaction.

Business & Users:

• Business: The “My Preferred CIMB” platform allows CIMB Bank to strengthen customer loyalty by building a more personalized relationship with each client. This enhances the bank’s competitive edge and increases the likelihood of cross-selling financial products, ultimately driving revenue growth.
• Users: The primary users are CIMB Bank’s clients, particularly those seeking a more personalized banking experience. Relationship managers and customer service teams also benefit, as they gain insights into client needs and can proactively recommend services that align with individual preferences.

“My Preferred CIMB” elevates the customer experience through data-driven personalization, providing CIMB with a powerful tool to meet modern banking expectations, increase customer engagement, and foster long-term client relationships.